01
Website Redesign
Fast, calm, conversion-led websites built for guest houses. Real photography, clean booking flows, mobile first.
- Custom design
- Booking-engine integration
- Page-speed obsession
001 / Direct Booking Studio
More direct
bookings.
Less paid to Booking.com.
Abbey View Digital builds websites and local SEO for independent guest houses and B&Bs — so you stop paying 15% to Booking.com and start earning the booking yourself.
+47%
Avg. direct bookings
12wk
From audit to launch
1:1
Founder-led, every job
Case · Hillside Guest House+47% direct
Guest Houses◼B&Bs◼Country Inns◼Independent Hoteliers◼Direct Bookings◼Local SEO◼Google Business Profile◼Website Redesign◼
Guest Houses◼B&Bs◼Country Inns◼Independent Hoteliers◼Direct Bookings◼Local SEO◼Google Business Profile◼Website Redesign◼
002 / Services
Four levers. One number that matters.
Every engagement starts with the same question: how do we get more guests booking direct? Then we pick the levers below — whatever your room count or budget.
02
Local SEO
Rank for ‘B&B in [your town]’ and the long-tail queries guests actually type. Technical fixes, content, citations.
- Keyword mapping
- On-page SEO
- Local citations & schema
03
Google Business Profile
A neglected GBP is a leaking tap. We optimise photos, posts, Q&A and reviews so you appear in the map pack.
- Profile rebuild
- Photo strategy
- Review system
04
Direct Booking Strategy
Stop renting guests from OTAs. Pricing, perks, reminder emails and a homepage that earns the click ‘Book Direct’.
- Direct-vs-OTA audit
- Booking offers
- Email follow-ups
003 / Live demo
See the kind of site we build for guest houses.
A working example of the kind of site we build — clean booking flow, local-SEO foundations, mobile-first design and a back-of-house admin panel that hosts can actually use.
- Direct booking-led homepage
- Mobile-first, fast-loading layout
- Local SEO foundations baked in
- Owner admin panel for bookings & content
abbeygate.abbeyviewdigital.co.uk
Want to see the admin panel?
The demo includes a host-side dashboard at /admin/login — get in touch for access.
004 / Pricing
How much would just one extra direct booking per month be worth to your business?
One package. Designed to pay for itself in the first season.
Hospitality Website Build & ManagementSingle package
from · initial build
£499
then · per month — management
£100
One bespoke website built around direct bookings, then ongoing care so it keeps earning month after month.
Initial build includes
- Bespoke pixel-led design
- Booking-engine integration
- Local SEO foundations
- Google Business Profile setup
- Mobile-first, fast-loading
- Launch in ~12 weeks
Monthly management includes
- Hosting, backups & security
- Monthly local-SEO work
- Content tweaks & seasonal updates
- Analytics & monthly report
- Google Business Profile upkeep
- Email & WhatsApp support
The maths
Save up to 15% on every booking that comes direct instead of via Booking.com. For most guest houses, just one extra direct booking per month covers the management fee — everything after that is added margin.
005 / Results
Small inns. Serious numbers.
Placeholder figures — illustrative of typical 8–12 month engagements.
Case 01
+47%
Direct bookings YoY
Hillside Guest House
Bakewell, Peak District
Rebuilt the site and rewired the booking flow. Cut OTA dependency from 71% to 38% in eight months.
Case 02
x3.4
Organic enquiries
The Old Vicarage
Cotswolds
Local SEO programme targeting wedding-stay and walking-route queries. Now ranks #1 for 14 commercial terms.
Case 03
£18.4k
Saved in OTA fees
Seaview B&B
Whitby, North Yorkshire
Reset Google Business Profile and added a direct-booking incentive. 312 extra direct nights in one season.
Based
Yorkshire, UK
Working with
UK & Ireland
006 / About
Hi, I'm Richard. I started Abbey View Digital to give independent hosts a fair shot.
For ten years I built websites for hospitality brands you'd recognise. Then I stayed at a beautiful little inn in the Dales that was haemorrhaging margin to Booking.com — and I realised the problem wasn't the inn. It was that nobody was on their side.
Abbey View Digital is small on purpose. One person, one process, real care. We build the website, we set up the SEO, we tune the Google Business Profile — and then we hand you a guest house that pulls in direct bookings month after month.
01
Built for hosts, not agencies
No jargon, no retainer treadmill. Clear scope, clear price, work delivered by the same person who quoted it.
02
Direct first
Every decision is measured against one number: the share of bookings that come direct. Less commission, more margin.
03
Local craft
We obsess over the regional details — village names, walking routes, local events — that make Google trust you.
007 / Contact
Tell us about your guest house. We'll send back a free audit.
No call required to start. Send the form and within one working day you'll get a one-page audit of your current site, GBP and search visibility — yours to keep.
Response time
Within one working day